Apple packaging: At the heart of the user experience!

 

Introduction

In the broad family of packaging solutions and product designs, Apple has always been good. Emerging in the 1970s as a classic computer company, the tech giant has since spawned some of the world's most beloved products—instantly recognizable products protected in equally iconic packaging.

Discreet, designed to protect devices without complicating their use, Apple packaging is a visual witness to the attention to detail and Steve Jobs' conviction that products should be as beautiful inside as they are on the outside. What if there were a few ideas out there that you could take inspiration from?

Minimalism as a distinctive feature

Recognized as one of the most influential companies globally, it's no wonder Apple is so committed to the quality of its products as it does to its packaging. Many other brands have long tried to emulate Elegance, minimalism, and functionality, but Apple products and their packaging still stand out.

It must be said that we take packaging design very seriously at the apple brand. Sometimes the development and design of prototypes span months there to develop the ideal closing and opening. The idea here? Create an unforgettable unboxing experience. And guarantee perfect security.

So the boxes do not include bubble wrap or vacuum fillers based on polystyrene or tissue paper. We observe on the contrary inserts, shaped from the molded dough, intended to hold the product in place and prevent it from touching other components. Laptops and tablets are wrapped in foam or a temporary screen protector.

Everything will be slipped into a pretty box with flaps or practical envelopes with zipper openings for hassle-free shipping or secure transport from store to home. If Apple products have rethought our relationship with technology and entertainment, innovation has extended to the design of custom packaging for small business where we perhaps find even more than elsewhere the fundamental values ​​that have made the brand's recognition.

What materials for Apple packaging?

With a desire to deliver 100% carbon neutral products by 2030, Apple's packaging design is closely tied to finding ways to reduce their size and sometimes non-recyclable materials, as can be some forms of plastic, for example.

 

Almost 90% of packaging today is made from wood fibers from recycled and responsible sources. The tray of the iPhone 7 boxes like cigarette boxes, for example, is obtained from a mixture of bamboo fibers and bagasse, a by-product of sugar cane, harvested sustainably.

Apple packaging and user experience

Have you ever had the opportunity to purchase an Apple product? Did you part with the packaging after your purchase? If so, you are undoubtedly in a minority of consumers, where most others carefully keep Apple packaging after purchase. Yes but, why is that?

Because the company always plays the card of the difference. Whether it is an online or in-store purchase, the opening is effortless at any time. There is a small tab here, a light sticker there, and here is the product offered to the view. And what a creation!

Because Apple is committed to elevating its products to the rank of natural gems, since range after range, iPhone, iPad, Mac, or iPod aim to arouse commitment, arouse curiosity, and bring an additional note of modernity and functionality to our daily lives. The brand's ambitious aura is reflected in its packaging.

The choice of materials, the development of shapes, the inserts inside… Nothing is left to chance. Everything is the result of hard work done upstream to give life to boxes where the value of the product container will quickly shine through. Real works of art inside and out, associated with a sleek and sophisticated visual language of the most striking.